About Flair World

"FLAIR" - introduced in 1976, commenced its success story 4 decades back with a range of metal pens under the guidance of Mr Khubilal Jugraj Rathod.

Over the years, FLAIR has expanded its business into multiple territories with the efforts of Mr Vimalchand Jugraj Rathod, the Managing Director, who was previously the chairman of PLEXCONCIL and currently the chairman of the Pen and Stationery Association of India".

Maintaining FLAIR's pillar-stones - 'Commitment to Quality & Innovation'. Our products were sold by us and our distributors in 97 countries as of March 31, 2023".

FLAIR is an ISO 9001 : 2015; ISO 14001 : 2015 certified company, adhering to global business & social norms. FLAIR has business associations with some of the pioneers of the writing industry. Our innovative brands are FLAIR, HAUSER, PIERRE CARDIN, FLAIR CREATIVE, FLAIR HOUSEWARE, & the ZOOX. FLAIR believes in producing products that evolve to meet the needs of the consumer, therefore all writing instruments have been made with a combined effect of expert craftsmanship, innovation, and agility, always keeping in mind the needs of the user.

FLAIR was established in 1976 with the intention of producing writing instruments with precision. FLAIR develops and manufactures a wide variety of products that are tailored to today's continuously shifting market.

PIERRE CARDIN pens, these well-crafted pens are style statement of individuality. World-class quality, acquisitive design, and dynamic combination of elements enhance the beauty and make these pens class apart. The assertive and powerful designs bring sophisticated elegance into writing which separates you from the crowd. Each pen is crafted to match the high standards of its inspiration. We very well understand our Customers and their specific needs and offer best of the personalized solutions to meet the corporate and gifting needs. Our well-equipped in house branding facilities and a team of dedicated professional's makes your experience strikingly unique.

HAUSER GERMANY, a well-established German Brand, has been known for its German standards and high quality writing. HAUSER has always been popular for its wide range of products and its writing ease. The designs are simple yet aerodynamic, thus suitable for everyday use. We guarantee outstanding product quality that meets the highest standard. Our products are based on very simple but very important idea of 'Highest Quality' and 'Utmost Simplicity'.

FLAIR CREATIVE, a new range of products that are specially designed to appeal to the inner artist in everyone. FLAIR CREATIVE range brings to the table a vast array of innovative products that cater to every budding and professional artists' need.

ZOOX, a premium-category pen brand presents a series of contemporary writing tool with futuristic aspects and minimalistic appearance. Writing that 'redefine future' commits in giving you the best writing experience.

FLAIR HOUSEWARE is a range of designer household products from the house of FLAIR. The FLAIR has created a uniquely designed range of everyday-use household products that are strong and durable.

FLAIR has the production capacity to churn out 2 billion pieces annually.

Vision

Our vision is to attain 100% customer satisfaction through products designed with superior quality.

Mission

Constant innovation and focus on superior quality products for a seamless writing experience.

Core Values

  • Integrity
  • Commitment to Customers / Customer Satisfaction
  • Trust
  • Diversity
  • Innovation
  • Quality
  • Teamwork
  • Transparency

Achievements

Export Award
1985-86
Export Award
1986-87
Export Award
1987-88
Export Award
1988-89
Export Award
1990-91
Best Exporter
1997-98
Best Export Performance
2000-01
No.2 Export Award
2002-03
No.2 Export Award
2005-06
No.2 Export Award
2006-07
No.3 Exporter
2007-08
No.1 Exporter
2009-10
No.1 Exporter
2010-11
No.1 Exporter
2007-08
No.2 Exporter
2011-12
Most Promising Brand 2013
Most Valuable Brand 2014
India's No.1 Exporter
2013-14
India's No.1 Exporter
2014-15
India's No.1 Exporter
2014-15
India's No.1 Exporter
2015-16
India's No.1 Exporter
2015-16
Export Award
2015-16
Export Award
2016-17
India's No.1 Exporter
2016-17
India's No.1 Exporter
2017-18
Top Exporter
2018-19